Being a woman in a traditionally male industry means that you possess a unique and necessary voice!
Turning up the power of your voice and telling your unique brand story doesn’t have to be overwhelming. Applying the proven principles of consumer brand marketing to the professional development space can provide the tools you need to amplify your voice.
To inspire new thinking about personal branding. To tell your best story. To uncover your brand potential, set it on a lamp stand and position it to shine.
A new mind-set and personal brand story now becomes activated. Knowing you are the next Apple, Beyoncé, or Coca Cola – a power brand with the capacity to influence, compel, and win.
About Cindy
It’s been said that story is crucial to our evolution. Cindy Carleton’s 37 year career story began as a graphic designer steadily growing and evolving to team leader, Creative Director and Marketing Strategist. Assured that building winning campaigns for Fortune 500 brands like Lenscrafters, P&G, and Pizza Hut was enough to lead to a long and satisfying career, it took a flat organization with limited upward growth potential, as realization of just how crucial brand storytelling was to writing her own next chapter. A chapter that would lead to successes in trucking, DEI, non-profit board leadership, and training.
With a passion for uncovering individuals’ potential and positioning them to shine, she brings her brand expertise to personal equity consulting and speaking. As the owner of LampStand LLC, she has worked with business resource groups, students, community organizations, veterans, and individuals to provide knowledge and tools to better understand their personal brand story and the power of strategic equities in purpose-led career and business performance. Women’s organizations such as the American Business Women’s Association, Next- Up, and Inforum have benefited from her dynamic workshops. Her speaking events include the Women in Trucking Accelerate Conference as well as keynotes for the Marketing Association at Davenport University, Bunker Labs Veteran Entrepreneurs, and multiple corporations.
Cindy is an exhibiting artist, rock-hound, and fisher-woman who enjoys building community. She lives with her husband, now empty-nesters, having raised two daughters who are living life and creating their own amazing stories.
Cindy's Talks
Launch Your Personal Power Brand
It’s likely at one time in a woman’s professional career, she’s experienced apprehension and doubt about going after the perfect role, applying for the promotion, or taking real control of her career path. The solution sought through professional development and personal branding. Their impact is undeniable in gaining new skills and understanding value, but in today’s competitive market, conventional personal brand understanding doesn’t work.
This compelling talk pulls from 30 years of brand building and leadership that applies proven principles of consumer brand marketing to the professional development space. It will inspire new thinking about personal branding, with participants learning how to position strengths, passions, and character – certain they are Coca Cola, Oprah, or Apple. A personal power brand with the capacity to influence, compel, and succeed.
What is My Brand?
Google How do I determine my personal brand? and you’ll get an overwhelming 3,780,000,000 results. Most professionals have heard of personal branding and the importance for personal and professional success. Many have thought about working on it. But the abundance of expertise, books and available resources can be daunting.
This four-hour workshop pulls from 30 years of brand building and leadership that applies proven principles of brand development to the process of personal brand understanding. Participants will learn what defines their personal brand and participate in hand-on activities and games designed to uncover their unique strengths, character and brand equities.
